Third-party Tools

Third-party tools are external services you can connect to your Madra website to add functionality: analytics, advertising, newsletters, appointment booking, and much more.

Which tools can you integrate with a Madra site?

Your Madra website can accommodate most third-party tools that work through a JavaScript code snippet or tracking pixel. The Madra team handles the technical integration: you simply provide the code or tool identifier.

Here are the most commonly requested tool categories from our clients.

Google Analytics

Google Analytics 4 allows you to measure your site's traffic: number of visitors, popular pages, traffic sources, and user behavior.

• Free and sufficient for most professional websites
• Real-time data to see who is visiting your site right now
• Detailed reports on traffic sources (Google, social media, direct)

To learn more, see the dedicated Analytics page.

Facebook Pixel (Meta Pixel)

The Meta Pixel (formerly Facebook Pixel) is a tracking code that measures the effectiveness of your Facebook and Instagram ads. It tracks visitor actions after they click on one of your ads.

• Conversion tracking — Know exactly how many visitors from your ads fill out a form or purchase a product.
• Custom audiences — Create retargeting audiences to show your ads to people who have already visited your site.
• Campaign optimization — Facebook uses pixel data to deliver your ads to people most likely to convert.

Newsletter and Mailchimp

A newsletter signup form allows you to collect your visitors' email addresses so you can send them regular updates, promotions, or tips.

• Mailchimp — The most well-known newsletter platform. Free plan for up to 500 contacts. Intuitive email editor and automation features available.
• Brevo (formerly Sendinblue) — A European alternative with a generous free plan (300 emails/day). Well suited for businesses concerned about GDPR compliance.
• MailerLite — Simple and affordable, with a free plan for up to 1,000 subscribers. Modern and easy-to-use interface.

The signup form can be embedded directly in your site's footer or on a dedicated page.

Calendly and appointment booking

If your business relies on appointments (consultant, coach, therapist, lawyer), an online booking tool significantly simplifies appointment scheduling.

• Calendly — The industry standard. Your clients choose an available slot in your calendar, and the appointment is automatically confirmed. Free plan available.
• Cal.com — An open-source alternative to Calendly with similar features and a free plan.
• Google Calendar — You can simply embed a Google Calendar booking link if you prefer a solution without an additional tool.

What other tools can you integrate?

Many other services are compatible with your Madra website.

• Hotjar — Records your visitors' behavior with heatmaps and session recordings. Useful for understanding how people actually use your site.
• Google Tag Manager — A tag manager that allows you to add and manage multiple tracking tools from a single interface, without modifying the site's code.
• Customer reviews (Google, Trustpilot) — Embed a customer review widget to display client feedback directly on your site.
• Video (YouTube, Vimeo) — Embed videos on your pages to showcase your services, products, or team.
• Social media — Add Instagram feeds, Facebook feeds, or sharing buttons. Also see the Social media page.

How do you request an integration?

To add a third-party tool to your Madra website, the process is straightforward.