Google Business Profile
Google Business Profile allows you to appear in local search results and on Google Maps. It is an essential tool for local SEO.
What is Google Business Profile?
Google Business Profile (formerly Google My Business) is a free Google tool that lets you create and manage your business listing. This listing appears in local search results and on Google Maps.
When someone searches for "bakery near me" or "plumber in Manchester", Google displays a block of local business listings. Having a complete and optimized Google Business Profile significantly increases your chances of appearing there.
Why should you create a Google Business Profile?
For any local business, Google Business Profile is one of the most powerful tools for attracting customers.
- Local visibility — Appear in Google's "local pack" (the 3 results with the map) for searches related to your geographic area.
- Google Maps — Your business is displayed on Google Maps with your exact location, making it easy for customers to find you.
- Essential information — Opening hours, phone number, address, and a link to your website, all accessible in one click.
- Customer reviews — Google reviews strengthen your credibility and directly influence your position in local results.
- Photos and updates — Publish photos of your business and posts to keep your customers informed.
- Statistics — View the number of views, clicks, and calls generated by your listing.
How do you create your Google Business Profile?
Creating your listing is done in a few simple, free steps.
Sign in to Google
Go to business.google.com and sign in with your Google account. If you do not have one, create one for free.
Add your business
Click "Manage now" then "Add a business". Enter the exact name of your business as it appears on your storefront or official documents.
Choose your category
Select the category that best matches your business (e.g., "Restaurant", "Plumber", "Hair salon"). You can add secondary categories later.
Fill in your information
Add your address, phone number, opening hours, and the link to your Madra website. Be as accurate as possible.
Verify your business
Google will ask you to verify that you are the owner. The most common method is sending a verification code by mail to your business address.
How do you optimize your listing?
A created listing is not enough. To maximize your visibility, optimize every element.
- Up-to-date hours — Update your hours regularly, including holidays and special hours. Incorrect hours frustrate customers.
- Quality photos — Add at least 5 to 10 photos of your premises, products, and team. Listings with photos receive more clicks.
- Complete description — Write a clear description of your business (750 characters max) including your main keywords and geographic area.
- Customer reviews — Encourage satisfied customers to leave a review. Respond to every review, both positive and negative, in a professional manner.
- Regular posts — Publish news, special offers, or events to keep your listing active and engaging.
- Services and products — List your main services or products with descriptions and prices when possible.
How does it connect to your Madra website?
Google Business Profile and your Madra website are complementary. Together, they maximize your online presence.
- Direct link — Your Google listing contains a link to your Madra website, driving qualified traffic.
- NAP consistency — Your name, address, and phone number (NAP) must be identical on your Google listing and your website. This consistency strengthens your local ranking.
- LocalBusiness schema — Madra automatically integrates LocalBusiness structured data into your site, helping Google connect your listing and your website.
Google reviews are one of the most influential factors for local SEO. Do not hesitate to ask satisfied customers to leave a review after each service. A simple link or QR code to your listing makes it easy for them.
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